Launching Soon
May 22 – 23, 2026 · Montréal
Incorrect password
Maison Sports Illustrated transforms Montreal's most iconic landmarks into immersive, design-led environments—reimagining historic spaces as one-of-a-kind settings for Race Weekend. From a 150-year-old church to an iconic train station, each edition is defined by scale, intention, and a distinctly elevated point of view.
At the intersection of sport, music, and fashion, Maison brings together a global audience to define the scene in Montreal—an experience where culture, energy, and hospitality converge at the very centre of Race Weekend.
Located in the heart of downtown Montréal, Windsor Station is one of the city's most iconic architectural landmarks, originally built in the late 19th century as the headquarters of the Canadian Pacific Railway. Defined by its soaring stone walls, grand halls, and intricate historic detailing, the space blends old-world grandeur with a sense of scale rarely found in modern venues.
Reimagined for Maison Sports Illustrated, Windsor Station becomes a dramatic, immersive setting — where history, design, and contemporary culture converge for Race Weekend.
The Sports Illustrated Red Carpet Experience is an invitation-only moment where sport, music, and fashion converge. A curated mix of athletes, celebrities, creators, and talent move through a reimagined historic space — defined by design, scale, and a strong sense of place.
Set within one of Montréal's landmark venues, the experience reflects the approach of Maison Sports Illustrated to building environments that are both culturally relevant and visually distinct. Access is limited.
Get InvitedYour direct line to Maison Sports Illustrated for VIP Table Service & Access. Premium bottle service packages across all nights of Race Weekend — elevated placement, dedicated staff, Red Carpet Experience included.
For bespoke hospitality packages, group bookings, or corporate inquiries —
connect with us directly.
Selected creators receive access to the Sports Illustrated Red Carpet Experience along with entry into The Red Room — our dedicated backstage content studio. In return, creators produce a sequence of content spanning pre-event through on-site capture.
Apply Now →The Creator Studio is a dedicated backstage environment designed for content creation. Set adjacent to the DJ green rooms, the space brings together creators and talent within a controlled, design-led setting — defined by saturated red tones, dynamic lighting, and strong visual identity.
Apply Now →Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat duis aute irure dolor.
Apply Now →
For brands and partners interested in sponsoring Maison Sports Illustrated—connect with us to explore opportunities.
Sponsorship Inquiry
